Qu elementos de la comunicacin hacen que se conquiste a una audiencia?
Cules son los momentos fundamentales en cualquier argumentacin?
Robert Cialdini nos revela las estrategias de persuasion ms efectivas, partiendo de la base de que las personas ms persuasivas no lo son solo por lo que dicen, sino sobre todo por lo que hacen en los momentos previos al mensaje, «el momento justo para el cambio . Dichas personas preparan a su audiencia para que sea receptiva, atraen su atencin hacia determinadas cosas y obvian otras. Con Pre-suasin aprenders a atraer la atencin, aprovechar el instante oportuno para ganar influencia y conservarla. ENGLISH DESCRIPTION What are the techniques that experts use when trying to persuade? What are the key communication elements to help capture an audience? What are the strategic moments in any argument?
Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their audience to be more receptive to the message, they guide the audience's attention to see what they want them to see, and avoid others.
With Per-suation, you will learn to grasp your audience's attention, take advantage of the perfect moment in order to have, and retain, influence over them