This book is designed to help ALL job-seekers, regardless of background and career aspirations, to gain a real competitive advantage in the job marketplace. Underscored by the author's research and expertise as a marketing professor, this book presents a very unique and targeted approach to self-marketing. Everyone can benefit by adopting a well-planned, strategic approach that will enhance employability and career advancement potential. To this end, the book describes the fundamentals of self-marketing and provides step-by-step guidance in the development and execution of a self-marketing plan designed specifically for employment and success. As such, there is something in this book for everyone!
This book is designed to help ALL job-seekers, regardless of background and career aspirations, to gain a real competitive advantage in the job marketplace. Underscored by the author's research and expertise as a marketing professor, this book presents a very unique and targeted approach to self-marketing. Everyone can benefit by adopting a well-planned, strategic approach that will enhance employability and career advancement potential. To this end, the book describes the fundamentals of self-marketing and provides step-by-step guidance in the development and execution of a self-marketing plan designed specifically for employment and success. As such, there is something in this book for everyone!
