Go. Be there. For the past six decades Richard Evans has followed that dictum - being where the action was, not just as a tennis writer and broadcaster - 196 Grand Slams and counting - but through his years as a foreign correspondent in America, France and Vietnam as well as a spell as a roving global reporter for the US television programme Entertainment Tonight.
Evans, whose English family fled France in June 1940, also became a National Service Captain in the British army, without having to dodge a bullet which was not the case in Cambodia nor in Miami where he was struck by a cop during an anti-Nixon demonstration.
Evans was in Memphis hours after Martin Luther King was shot; campaigned through Indiana and California with Bobby Kennedy - "a unique politician" - before he, too, was assassinated and witnessed the pre-Olympic demonstrations in 1968 against the Mexican Government which ended in massacre.
He accompanied the Wimbledon champion and activist Arthur Ashe on two trips to Africa, witnessing the dark days of apartheid and was back in South Africa in 1990 covering Mike Gatting's rebel cricket tour during the historic weeks that saw Nelson Mandela released and apartheid abolished.
Evans paints an insider's portrait of Margaret Thatcher and No 10 Downing Street during the time he was with the Prime Minister's daughter, Carol; a romance with the actress Gayle Hunnicutt and two marriages; friendships with Richard Harris, Michael Crawford and more Wimbledon champions than you could fit into the players' box. He was also the last person to interview Richard Burton.
A life lived to the full, covering the globe with a Roving Eye - being there.