- Spencer Rascoff - CEO, Zillow
- Pete Flint - CEO, Trulia
- Sherry Chris - CEO, Better Homes & Gardens
- Krisstina Wise - CEO, Good Life
- Marc Davison - Partner, 1000watt
- Dave Crumby - CEO, realvolve
- Austin Allison - CEO, dotloop
- Lisa Archer - Co-founder, Geeky Girls
- Matt Beall - Broker, Hawaii Life Real Estate
- Vanessa Bergmark - Partner, Red Oak Realty
- Kim Colaprete - Founder, Team Diva
- Nobu Hata - NAR Director
- Dottie Herman - CEO, Douglas Elliman Real Estate
- Tina Mak - Broker, Coldwell Banker
- Michael McClure - CEO, VerifiedAgent.com
- Kelly Mitchell - Founder, Agent Caffeine
- Tara-Nicholle Nelson - Founder, REThink
- Marc Siden - CEO, Onboard Informatics
- Kendyl Young - Owner, Diggs
Foreword by: Michele Serro - Founder, Doorsteps
Artwork by: Joey Roth Most Real Estate Books fall short. REAL goes beyond mere tactics and strategies to focus on the core of what really matters - You. With featured stories from Real Estate's Thought Leaders including Marc Davison, Spencer Rascoff, Sherry Chris, Krisstina Wise and many more. If building a real estate business that lasts is important to you - this is a book you surely won't want to miss! Build to Last What stalls most agents from building sustainable businesses is the misconception that getting from point A to objective B will require more energy, skill, and time than we have. So we revert to short-cuts. But the truth is big problems are rarely solved with big solutions, but by a sequence of small solutions, sometimes over weeks, months, years, and sometimes over decades. It's About YOU
- A minimalist approach to marketing
- How to serve from the inside out
- Why Habits are more vital than goals
- How to cycle your energy and interest
- Why Authenticity matters more than Salesmanship
- Chase the Passion - Not the Money
- Why People - are your REAL portfolio
- Truth about Happiness and Money
- Health - Building a Sustainable You
- Practice - You are what you do
- Why Real Estate Craftsman will take over