Book
The Power of Persuasion: How We're Bought and Sold
(Write a Review)
Paperback
$16.95
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association
Paperback
$16.95