2024 Readers' Favorite Bronze Medalist in Marketing
"Editor's Pick: Insightful guide to authentic connections and building trust in sales."
- BookLife by Publishers Weekly
Forget rainmakers, growth gurus, and secret sauce - sales is about trust. In his first book, Karmic Selling: Earning Business by Earning Trust, entrepreneur and CEO Stan Gwizdak reveals how he's built his career by helping others. Emphasizing connection, kindness, and authenticity, Gwizdak gives readers practical tools to achieve lasting personal and professional fulfillment.
Early in his career, Gwizdak spent decades in the corporate trenches and saw the dangers of environments where everyone takes, takes, takes - instead of giving. A life-threatening car accident spurred him to escape the toxicity and start his own consulting firm, which adheres to a strict "no assholes" policy. With clarity and honesty, Stan shares the successes and failures that helped him grow his business - and shows that when we do good, even more good will come our way.
Inspired by the kindness he's given and received throughout his career, Gwizdak wrote this book for sales executives, entrepreneurs, and anyone looking for a better way to do business. Readers will learn how to serve others with a clean heart, bring their most authentic self to work, and cultivate lifelong business relationships. A consultant and coach, Gwizdak provides guidance for leading a more authentic, prosperous, and happier life, including:
- Shifting your approach to work and life
- Maintaining a However-I-Can-Help mindset
- Making connections wherever you go
- Preparing for meaningful sales meetings
- Identifying needs and building credibility in the first, second, and third meetings
- Mastering the art of conversation and connection
- Taking notes and cultivating relationships over time
- Following up and following through
- Growing your circle of trust
Karmic Selling redefines sales as an act of service, not self-interest. The journey begins with one simple question, "How can I help you?"