Bull riders are masters of moments. Hundreds of hours in training, both physical and mental, go into making sure that they can instinctively make the right decisions in those split-second moments on the bull - years of work and effort defined by eight seconds.
Leadership is defined by moments. It isn't a title or position. Leadership is a lifestyle. Not everyone is a natural-born leader, but everyone can learn to lead. Get on the Bull illustrates a pathway to successful leadership with applicable stories from the exciting world of Bull Riding and simple suggestions of ways to develop those attitudes and behaviors.