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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Eye Tracking the User Experience: A Practical Guide to Research

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Auto & Cycles

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Business & Finance

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Children's

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Computer & Electronic

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Entertainment & TV

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Family & Parenting

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Food & Beverage

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Home & Garden

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Men's

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News & Politics

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Science & Nature

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Travel & Leisure

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Value Bundles

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