- Business owners who want a new way to promote their business and convert event attendees into clients
- Business owners who are looking for a new revenue stream for their business
- People starting an event series or a single event, who need to know how to run events, and how to promote events
- If you are experienced in the event industry: this event marketing book might not be ideal for you, BUT you might still find a lot of tidbits that might help you do better, and promote more effectively.
- Business events
- Festivals and music shows
- Small concerts and entertainment events
- Technology events with speakers
- Outdoor events as for hiking groups for example
- Get more people for your city tours for city guides
- Conference events (small conferences)
- Charity events
- Fundraisers
- Meetups