Etsy is a global, online community and marketplace where creative business people can quickly sell whatever they create. Founded in 2005, in just a few years, Etsy has become one of the largest and most successful online marketplaces for artisans, craftsmen, and other creative people who want to showcase and sell their work. Today Etsy has 2.7 million active sellers and over 46 million active buyers.
This book brings a fast-paced and straightforward learning approach to creative people looking to learn more about Etsy business. Whether you're new to online marketing or you already have your website, you'll discover how to select the best niche market, target your perfect audience and create and manage a successful Etsy store.
In the first part of the book, you will learn how you can evaluate and choose your market niche. You will find out how to draw up a business plan. You will see how to register on Etsy, how to set up your profile, how to build your store and how to insert your first listing.
In the second part of the book, you will learn how to manage the store. You will understand how to write engaging descriptions for your items, how to price them in the right way, what tools to use to ship your orders to customers and how to manage customer relationships.
The last part of the book, written with the Etsy store owners' best interests in mind, shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. You will understand how to optimize Etsy product listings and make use of specific SEO (Search Engine Optimization) techniques to make your products appear on the first page of Etsy's search engine and Google.
You will learn everything you need to know about things you can do online to promote your Etsy store and drive traffic to it.
You will discover how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. You will also find easy step-by-step instructions for creating Etsy ads, Pinterest ads, Facebook ads, Instagram shoutout and email marketing campaigns.
Don't get left behind! Let this book help you get the most from your creativity and to start your successful Etsy business!