What does an entrepreneur need most in terms of guidance to meet their dreams? The author's (Tom Sowden) many years of experience in business focuses on issues related to sustainability. Tom believes we all have an entrepreneurial yearning, due to our independent nature. He thinks the fear of failure can be mitigated by following basic guidelines. The book has many stories to help the reader overcome their uncertainties. Of particular interest is the story of how Tom helped his father in restructuring the family business under very difficult conditions.
With his book Entrepreneur Me-You Too: Your Dream Business Doesn't Need to Fail, Sowden offers entrepreneurs coming into their own a dose of inspiration, from both successes and failures, to help them develop the entrepreneurial mindset they already have. These stories from entrepreneurs of all types demonstrate fundamental practices that will help ensure readers' own projects will not fail.