This book contains the following volumes: Google Ads Step-by-Step, Email Marketing Step-by-Step, and Facebook Ads Step-by-Step.
Google Ads is an online advertising platform by Google that allows marketers to create and publish ads online. With Google Ads, you can create targeted ads for a specific audience based on keywords, interests, geolocation, and other factors. In the "Email Marketing Step-By-Step" book, you will discover strategies and techniques for creating engaging and effective email marketing campaigns and newsletters, including an in-depth look at the most commonly used email marketing tools. In "Facebook Ads Step-By-Step," you will delve into the heart of online advertising, exploring the process, advanced strategies, and the latest trends to create successful advertising campaigns. In this manual, you will learn how to set up and manage campaigns on Google, Facebook, how to generate leads, and even sell through email marketing campaigns using the most modern techniques and tools.
Additionally, you will find the following topics:
- An overview of Google Ads
- The advantages of Facebook Ads
- How to set up your account effectively
- How to create a campaign on Google Ads and Facebook Ads
- How to monitor your campaigns
- How to initiate and manage retargeting campaigns
- How to create a lookalike audience
- Definitions such as CPA, CPC, CPM, CPL, CPD, ROI, ROAS, etc.
- Bidding strategies
- Common mistakes to avoid
- How to set up and use MailChimp, AWeber, and MailerLite
- Newsletter marketing
- And much more!
Mastering these skills will enable you to start and manage your own business or that of others!
What are you waiting for? Purchase "Digital Marketing Step-by-Step" by Bryan Bren today and start reaching potential customers on the web.