I Have a Confession: I Built a Global Influencer Agency with No Roadmap
Samantha Zink has witnessed the chaos of the fashion PR world in NYC and the wild, unpredictable nature of influencer management. Now, she's ready to spill the tea. In Delusional, Samantha shares her unfiltered journey from working in fashion PR to taking a leap of faith and risking it all to start her own influencer talent agency, all because a little voice inside told her she deserved to take a chance on herself for once, that she was meant for something more extraordinary.
A running theme in her story, Samantha trusted her intuition, and got to work. She founded and became the CEO of Zink Talent, a global talent agency for influencers and digital creators. In Delusional, she dishes on everything from starting an agency with no money, signing clients, navigating brand deals, building her team, the evolution of social media creators, and the truth that no one shares about influencers and the industry.
Part juicy tell-all, part practical guide, this book is a must-read for any young professional who's ever dreamed of taking a chance on themselves and starting a business, or for anyone who's simply interested in the real world behind the social media industry. Samantha holds nothing back as she shares the lessons she's learned on her path to success, such as:
- Trusting your instincts and embracing your "delusional" side
- Adapting to industry changes and finding your unique opportunity
- Cultivating a strong sense of self and finding your soul purpose
- Using your platform and influence for good
Samantha also gets real about the personal struggles that she's had along the way, from finding herself in her twenties, to falling into the NYC party scene, to the challenges of dating as a powerful woman, and to the heartbreak of losing a loved one. Through her own experiences, she shows us that it's OK to be a work in progress, as long as you never stop striving for your dreams, and more importantly, that you never stop believing in your dreams-and in yourself.
With a voice that feels like your wiser, funnier, older sister, Samantha is the mentor you've always wanted on your journey to finding fulfillment and your own soul purpose. So, grab a latte (or a glass of wine, we won't judge), settle in, and get ready to laugh, cry, and learn from the confessions of a true industry insider. Delusional is the unfiltered, unapologetic guide to making it in the influencer world that you've been waiting for.