Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises.
This is an indispensable textbook for undergraduate and postgraduate students of brand management.","price":159,"gtin":"9781398611603","brand":"Kogan Page","product_link":"https://www.discountmags.com/products/brand-mgmt-hardcover","images":["https://img.discountmags.com/products/extras/books/9781398611603_a2ee473.jpg"],"item_group":"2095691"}