Featured in Campaigns & Elections and on The Business of Politics Show. The advice handed down by the Chinese general Sun Tzu in "The Art of War" is surprisingly practical. Strategic principles such as planning, precise timing, and gaining the advantage are just as important to modern political campaigns as they were 2000 years ago. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a campaign strategist with over 15 years of experience, translates the ancient time-honored wisdom and shares relevant personal stories from the campaign trail, taking candidates through the process of planning, organizing, and winning political campaigns using these proven methods. Huxley's extensive experience ensures that this book provides specific strategies and tools for addressing contemporary campaign challenges, including voter engagement, digital marketing, and resource management. Each chapter focuses on a different aspect of Sun Tzu's "Art of War," translating them into actionable tactics for contemporary political campaigns. By integrating Sun Tzu's timeless wisdom along with quotes from Roosevelt, Machiavelli, Clausewitz, and more, this book is a versatile guide, as applicable to military warfare as politics-whether you're running for president or local office.
Featured in Campaigns & Elections and on The Business of Politics Show. The advice handed down by the Chinese general Sun Tzu in "The Art of War" is surprisingly practical. Strategic principles such as planning, precise timing, and gaining the advantage are just as important to modern political campaigns as they were 2000 years ago. In "Ancient Wisdom for Modern Campaigns," Caitlin Huxley, a campaign strategist with over 15 years of experience, translates the ancient time-honored wisdom and shares relevant personal stories from the campaign trail, taking candidates through the process of planning, organizing, and winning political campaigns using these proven methods. Huxley's extensive experience ensures that this book provides specific strategies and tools for addressing contemporary campaign challenges, including voter engagement, digital marketing, and resource management. Each chapter focuses on a different aspect of Sun Tzu's "Art of War," translating them into actionable tactics for contemporary political campaigns. By integrating Sun Tzu's timeless wisdom along with quotes from Roosevelt, Machiavelli, Clausewitz, and more, this book is a versatile guide, as applicable to military warfare as politics-whether you're running for president or local office.
