- Spiritual journey from Christianity to New Age mysticism, Eastern wisdom, and life-changing awakenings through psychedelics
- Political and intellectual development from countercultural co-op dweller to libertarian and Conscious Capitalist
- Philosophical and ethical awakenings especially with regard to animal welfare and the tension between his personal values and industry practices
- Personal passions most notably, his love of long-distance, ultra-light backpacking on the great trails of our country and planet
For the millions of people who know and love Whole Foods, Mackey's story is a candid look at the fellowship and meaning born of a shared mission and how an inimitable entrepreneur shepherded a startup hippy food store into the market-leading international brand it is today.