The rise of craft cider is part of a wider trend of customers wanting to support smaller, independent companies and locally grown and made products. “We see customers drinking less, but better,” says Dan Murphy’s craft beer and cider category manager, Billy Ryan. According to Jane Anderson from Cider Australia, the pandemic accelerated the growth of craft cider. “Many smaller producers that traditionally sold most of their cider in restaurants and bars had to explore takeaway and online sales channels,” she says. “As a result, a broader range of craft ciders have become available in local bottle shops, helping customers find new favourites. “Authenticity is growing in importance, too – consumers are looking for real, honest drinks with clarity about their ingredients. We believe the premium craft segment of the…
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WHO (Digital) - 1 Issue, Issue 16, 2021