This book is for anyone who designs, writes, publishes, or selects content for humans.
What's Behind Your Brand? provides a unique perspective on how word choice and images can bring people in-or shut them out-of your brand's message. Dr. Jen O'Ryan dives into the nuance of writing, publishing, and designing content in which your audience is genuinely reflected. She outlines ways to incorporate the human experience and remove barriers that detract from your message.
Through humor, heartfelt anecdotes, and a deep understanding of human behavior, Jen breaks down the "why" behind the "how" and provides examples for practical application. The result is a guide on peeling back your brand and moving content from optimized to humanized.
What's Behind Your Brand? explores:
- Patterns across images and language (absences, bias, inequities, appropriation, stereotypes)
- Unexpected places where bias and other barriers can hide
- Common issues, alternatives, and how to avoid them in the first place
- Strategies for navigating change, within your organization and within yourself