What a Unicorn Knows is your company's best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.

Why do some young companies become unicorns, while others don't? What a Unicorn Knows is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed.

Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.

Called The Unicorn Model(TM) and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:

Strategic speed
Constant experimentation
Accelerated value
Lean process
Esprit de corps

Drawn from the authors' successful track record with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.

What a Unicorn Knows is your company's best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.

Called The Unicorn Model(TM) and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:

Strategic speed
Constant experimentation
Accelerated value
Lean process
Esprit de corps

What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth