The landscape of the tourism industry is undergoing profound changes, driven by rapid technological advancements and evolving consumer preferences.
As digital transformation, sustainability, and the integration of artificial intelligence (AI) reshape the sector, an urgent question arises: “What will the future of work in tourism look like?”
To answer this question, South African Tourism’s Analytics and Insights Unit conducted research into the future of tourism jobs in an AI-driven environment.
Key trends shaping the future of tourism jobs
The nexus of technology and tourism is shifting the dynamics of employment. As we look ahead, several pivotal trends are emerging, significantly impacting the job market:
l Automation and AI integration: While automation can enhance efficiency, it also raises concerns about job displacement, particularly for roles reliant on manual processes. According to…
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Weekend Argus Saturday (Digital) - 1 Issue, 2025-03-22