Through a Q&A format designed to grab readers' attention, this thoroughly revised Sixth Edition gives voters everything they need to know about election polls. Traugott and Lavrakas cover the latest polling technologies and data collection methods, how polls are used in campaigns and by the media, and most importantly--why it all matters.
Book
The Voter's Guide to Election Polls
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$42.22
Through a Q&A format designed to grab readers' attention, this thoroughly revised Sixth Edition gives voters everything they need to know about election polls. Traugott and Lavrakas cover the latest polling technologies and data collection methods, how polls are used in campaigns and by the media, and most importantly--why it all matters.
Paperback
$42.22