The art of advertising

ART, CREATIVITY AND STORYTELLING were the building blocks of the RADAR AGENCY’S new home in Cape Town.

PHOTOS MICKY HOYLE PRODUCTION JEAN-PIERRE DE LA CHAUMETTE WORDS MALIBONGWE TYILO

At three floors, 21 Rose Street in Cape Town’s Bo-Kaap stands tall compared with some of its residential neighbours. The earliest known record of the early Dutch building pops up at around 1817, when it started life as a wooden clog factory. Nearly two centuries and several incarnations later, including stints as a button factory, a residence and most recently an art gallery, it has found new owners in the advertising agency Radar. Considering the artworks that line its walls, you’d be forgiven for assuming it’s still an art gallery. “We were unhappy renters for 10 years” says agency founder Jason Ray. “Having a home for Radar is important to us. It helps to express what we are about. We are not your typical agency and we don’t aspire to…

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Visi (Digital) - 1 Issue, VISI 80

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