No 17 UPTOWN APPLIANCES

The new BSH showrooms in Bree Street, Cape Town and Joburg’s Kramerville design hub are a far cry from traditional appliance showrooms. At both venues the emphasis is squarely on customer engagement, education and communication around the Bosch, Siemens and Gaggenau brands. “At the BSH Brand Experience Centres we get to engage with customers on a personal level, discussing their needs over a cup of coffee,” says Gaggenau Communications Manager Elizabete Nelson.“These are purely experience centres where customers get the opportunity to see and touch the appliances – no products are sold here.” Innovative products to look out for are the Bosch range of ActiveOxygen washing machines, which operate efficiently at low temperatures, and the ultra-modern Siemens flexInduction hobs, which offer flexible cooking options on seemingly conventional cooker tops. The Gaggenau brand has…