Audience: The USPC Manuals are required reading for every Pony Club Member, and will continue to be required reading into their new editions. The manuals will also sell to advanced equestrians, horse trainers, and horse owners interested in nutrition, veterinary, and stable management. USPC promotions: Turner will partner with the United States Pony Club to create, promote, and sell new editions of all three Manuals (Beginners and Intermediate available). Steady sales as definitive guides: These established guides are must-haves for horse riders, trainers, and caretakers. The Beginners Manual alone has sold over 104,000 units since it published in 1994, and Turner has sold 3,462 LTD since acquiring the title, as well as 3,462 LTD of the Intermediate 2nd ed. and 454 LTD of the 1st ed. of the Advanced Manual (1996). Renewed interest in Howell backlist: The release of the 2nd Edition offers the opportunity to draw renewed attention to Howell's backlist titles. 276 ILLUSTRATIONS AND PHOTOS
Audience: The USPC Manuals are required reading for every Pony Club Member, and will continue to be required reading into their new editions. The manuals will also sell to advanced equestrians, horse trainers, and horse owners interested in nutrition, veterinary, and stable management. USPC promotions: Turner will partner with the United States Pony Club to create, promote, and sell new editions of all three Manuals (Beginners and Intermediate available). Steady sales as definitive guides: These established guides are must-haves for horse riders, trainers, and caretakers. The Beginners Manual alone has sold over 104,000 units since it published in 1994, and Turner has sold 3,462 LTD since acquiring the title, as well as 3,462 LTD of the Intermediate 2nd ed. and 454 LTD of the 1st ed. of the Advanced Manual (1996). Renewed interest in Howell backlist: The release of the 2nd Edition offers the opportunity to draw renewed attention to Howell's backlist titles. 276 ILLUSTRATIONS AND PHOTOS
