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Urbis (Digital)

Urbis (Digital)

1 Issue, April - May 2020

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Maximalist empire

Some of the intricate furniture and lighting pieces by New York’s Apparatus studio are now available in New Zealand through ECC. To coincide with this, the firm’s co-founders, Gabriel Hendifar and Jeremy Anderson, give us a tour of their maximalist and highly detailed loft apartment.
Maximalist empire
Part of what the Flatiron space needed, according to the duo, was luxuriance. To what was essentially a blank slate, a big white box, they added “lushness”. Moving cities or starting a business: these are two pretty major events in anyone’s life. But how about doing both in very close succession? Such was the case for Gabriel Hendifar and Jeremy Anderson, who co-founded New York City-based design studio Apparatus in 2012. The pair met in Los Angeles – Hendifar was working in womenswear and Anderson in PR – before the latter’s job took them to the Big Apple. “Surrounding the move, a lot of questions came up about what the next chapter would be like, what kind of life we wanted,” says Hendifar. “After moving in together in Los Angeles,…
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Urbis (Digital) - 1 Issue, April - May 2020

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