SWEATER SWITCH

NHL teams will don new jerseys this year, with apparel company Fanatics taking over the league’s new look

BY RYAN KENNEDY

CHANGE CAN BE SCARY, especially in a sport like hockey, where traditions are venerated and hard to move on from. So, there was a lot of trepidation among fans and observers when the NHL struck a deal with apparel behemoth Fanatics to become the league’s official outfitter beginning this season. It didn’t help when MLB had a mass wardrobe malfunction of its own before the 2024 season even began – but the blame there actually lay with Nike, which gave Fanatics its marching orders. What definitely did help was the fact that the NHL’s jerseys will be manufactured in Canada – specifically, Saint-Hyacinthe, Que. – for Fanatics by the same company that has been doing it for almost half a century, SP Apparel. The new uniforms roll out this season, but they…

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The Hockey News (Digital) - 1 Issue, Meet The New Guys 2024

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