NEW HOCKEY TEAMS ARE incredibly exciting. The speculation surrounding who will play for the squad is matched by all the possibilities that come with a new jersey, name and logo. But what goes into a name these days?
Back in 1926, the New York Rangers got their moniker because their owner was nicknamed ‘Tex’ – so, Tex’s Rangers. Get it? Creating an identity for a franchise is a little more rigorous these days. As someone fascinated with jerseys and team names, I couldn’t help but go down a rabbit hole when the PWHL announced the new names for its six franchises. What an opportunity. But also, what an interesting case study of how names have evolved over the years. Lions, Tigers and Bears? Not so much anymore. In fact, there were…
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The Hockey News (Digital) - 1 Issue, Goalie Issue 2024