Jessika Laudermilk

THE ASSISTANT VICE-PRESIDENT OF MARKETING FOR AMERICAN HONDA TALKS ABOUT THE NHL’S HISTORY WITH HER COMPANY, WHY THE PARTNERSHIP WORKS WELL AND WHAT THE FUTURE HOLDS

WITH W. GRAEME ROUSTAN

W. GRAEME ROUSTAN: What is the relationship between Honda and the NHL? Give a little history for everybody. JESSIKA LAUDERMILK: We do have a long-standing partnership with the NHL, actually going on 17 years. We started our partnership back in the 2007-08 season as the official vehicle of the league and the official automotive partner. And it’s been a really great relationship over the 17 years, as we have engaged with the league and the different teams and really been able to participate in some of the biggest moments during the NHL season. It has been a really great time for us as well, as many of our customers aligned perfectly with NHL fans, especially the younger fans of the NHL, there’s a lot of synergies between our existing customers, and…

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The Hockey News (Digital) - 1 Issue, Money & Power 2024

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