THEN CAME GRITTY

Vol. 72 / Issue 11 - May 6, 2019

BY RYAN KENNEDY

THE CONCEPT BEHIND one of our zaniest covers in recent years was spelled out in the main headline: we never thought we’d put a mascot on the cover, but then along came Gritty, who took the hockey world by storm. While mascots are traditionally loved by kids and perhaps tolerated by others, Gritty was a pop-culture phenomenon whose first forays on social media made him an instant hit around the league: “Sleep with one eye open tonight, bird,” he clapped back at the archrival Pittsburgh Penguins when they tried to mock him. For the record, we had real conversations in the office as to whether we should put a mascot on the cover. After all, newsstand sales were still important, and we only have so many covers per year. But the story…

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