Anne McElvoy on Radio

A series of sharp transactions

DESPITE HEADING A DEPARTMENT built on podcasts at Economist Radio, my downtime default remains Radio 4. But that tendency is breaking down as the BBC Sounds app improves its offer. It has ditched its crazy earlier strategy of targeting witless shows at the under 35s, figuring out that middle-aged folk are eagerly acquiring the pod habit and need a more balanced offer than footballers and woke comedy. We’re also seeing newcomers to app-listening as talk radio stalwarts such as LBC branch out into it and American podcasters bid for their share of British ears. So I banned myself from tuning to 93.4 FM for a while and used the Sounds app to find a recent HARDtalk. Yes I know, it’s an awful name — who wants to be told a…

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The Critic (Digital) - 1 Issue, June 2021

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