THE Covid-19 pandemic wreaked havoc across the globe and cost many people their livelihoods. In the aftermath of Covid-19, businessman Johnny Modiba from Tzaneen in Limpopo has seen the need to reinvent himself and establish a sneaker business to expand the market, upskilling young people and creating employment.
Mitchwear Sneakers is a newly-established footwear brand that has been making waves on social media, with artist King Monada being the face of the brand as an ambassador. In a highly competitive sneaker space, Modiba said the support and experience they have gained since they started in 2022 warrants the business a long stay in the market, and they want to do more for the country.
The 47-year-old shoe manufacturer, based in Edenvale, Ekurhuleni, has taken the industry by storm by…
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Sunday Independent (Digital) - 1 Issue, 2023-03-19