TEASER TRIUMPHS!

The first glimpse of a new Star Wars movie is always a thrilling moment. From the early “Wow—what is this?!” elicited from cinema-goers in 1976, to the “What on Earth does Luke mean?!” inspired by The Last Jedi.

JONATHAN WILKINS

STAR WARS TEASER TRAILER, 1976 “TWENTIETH CENTURY FOX AND GEORGE LUCAS, THE MAN WHO BROUGHT YOU AMERICAN GRAFFITI NOW BRING YOU AN ADVENTURE UNLIKE ANYTHING ON YOUR PLANET—STAR WARS!” The first footage of Star Wars that audiences saw came in this portentous trailer, which promised the story of “a boy, a girl, and a universe,” and “aliens from a thousand worlds!” The narrator signed off with the boast that the movie was “a billion years in the making,” but we can forgive a bit of hype, especially as Jurassic Park (1993) would use a similar line in its ad campaign 16 years later. A highly unusual trailer for the time, the film uses fast editing as opposed to the slow takes that were more common in the late 1970s. These…

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Star Wars Insider Special Edition 2020 (Digital) - 1 Issue, Star Wars Insider Special Edition 2020

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