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Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

Sport Sponsorship Insights

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Auto & Cycles

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Business & Finance

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Children's

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Computer & Electronic

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Entertainment & TV

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Family & Parenting

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Food & Beverage

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Home & Garden

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Men's

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News & Politics

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Science & Nature

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Travel & Leisure

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Value Bundles

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