Emprendimiento, pasin, lucha, sueos, superacin personal, visin, oportunidades. «EN LA VIDA HAY QUE TENER SUEOS LO SUFICIENTEMENTE REALISTAS PARA LLEGAR A ELLOS ANTES DE MORIR, PERO LO SUFICIENTEMENTE MOTIVANTES PARA LEVANTARSE TODOS LOS DAS A LUCHAR POR ELLOS. Don Arnoldo de la Rocha es originario de la sierra de Chihuahua. Aprendi a trabajar la tierra desde los seis aos, us zapatos a partir de los ocho y entr a la escuela a los once. Forzada por la necesidad, su familia dej el campo para instalarse en la ciudad. Luego de tocar fondo durante un turbulento periodo de adaptacin al nuevo entorno, Arnoldo recibi una llamada que le cambiara la vida: su to lo invitaba a que aprendiera el oficio de asar pollos al carbn en su local para que despus abriera su propia parrilla en otra ciudad. Desarraigado, inconforme, hambriento literal y figurativamente, soador, Arnoldo tom la oportunidad, aunque se resista a abandonar los paradigmas con los que haba crecido. Con el tiempo, descubri su pasin por el negocio y, junto con sus socios, reuni los locales de la familia bajo la marca Pollo Feliz, la cual se volvera una exitosa cadena de restaurantes en Mxico y el sur de Estados Unidos. El tercer libro de la coleccin Conecta Mxico consiste en una historia de una familia que dej el campo persiguiendo un sueo y lo cumpli tras una parrilla, que convirti sus locales en un laboratorio de emprendedores y que finalmente alcanz la prosperidad. Un camino cuesta arriba en todos los sentidos hacia la trascendencia que se acompaa de profundas reflexiones, enseanzas de vida y consejos para los jvenes emprendedores. ENGLISH DESCRIPTION"IN LIFE YOU MUST HAVE PRACTICAL DREAMS IN ORDER TO FULFILL THEM BEFORE YOU DIE, BUT ALSO ENCOURAGING ENOUGH TO MAKE YOU GET UP EVERYDAY TO FIGHT FOR THEM."Don Arnoldo de la Rocha was born in the mountain range of Chihuahua. He learned to work the land since he was six years old, didn't wear shoes until he turned eight, and had his first school day at eleven. Out of necessity, his family left the countryside and moved to the city. After hitting rock bottom during a troubled adjustment period to this new environment, Arnoldo got a phone call that would change his life. His uncle invited him to learn the trade of grilling chicken at his local restaurant so he could open up his own grill in a different city. Rootless, dissatisfied, literally and figuratively hungry, dreamer Arnoldo took the chance, even though he felt reluctant to abandon the paradigms he was raised with. Over time, Arnoldo discovered his passion for business and, along with his partners, he combined all family grills under the brand Pollo Feliz, which became a successful restaurant chain in Mexico and the American south. The third installment in the collection Conecta Mxico is the story of a family that left the countryside to pursue a dream and fulfilled it behind a grill, turning their businesses into an entrepreneur workshop that ultimately became prosperous. It was an uphill climb to transcendence in every way, accompanied by deep reflection, life lessons, and advice for young entrepreneurs.
Emprendimiento, pasin, lucha, sueos, superacin personal, visin, oportunidades. «EN LA VIDA HAY QUE TENER SUEOS LO SUFICIENTEMENTE REALISTAS PARA LLEGAR A ELLOS ANTES DE MORIR, PERO LO SUFICIENTEMENTE MOTIVANTES PARA LEVANTARSE TODOS LOS DAS A LUCHAR POR ELLOS. Don Arnoldo de la Rocha es originario de la sierra de Chihuahua. Aprendi a trabajar la tierra desde los seis aos, us zapatos a partir de los ocho y entr a la escuela a los once. Forzada por la necesidad, su familia dej el campo para instalarse en la ciudad. Luego de tocar fondo durante un turbulento periodo de adaptacin al nuevo entorno, Arnoldo recibi una llamada que le cambiara la vida: su to lo invitaba a que aprendiera el oficio de asar pollos al carbn en su local para que despus abriera su propia parrilla en otra ciudad. Desarraigado, inconforme, hambriento literal y figurativamente, soador, Arnoldo tom la oportunidad, aunque se resista a abandonar los paradigmas con los que haba crecido. Con el tiempo, descubri su pasin por el negocio y, junto con sus socios, reuni los locales de la familia bajo la marca Pollo Feliz, la cual se volvera una exitosa cadena de restaurantes en Mxico y el sur de Estados Unidos. El tercer libro de la coleccin Conecta Mxico consiste en una historia de una familia que dej el campo persiguiendo un sueo y lo cumpli tras una parrilla, que convirti sus locales en un laboratorio de emprendedores y que finalmente alcanz la prosperidad. Un camino cuesta arriba en todos los sentidos hacia la trascendencia que se acompaa de profundas reflexiones, enseanzas de vida y consejos para los jvenes emprendedores. ENGLISH DESCRIPTION"IN LIFE YOU MUST HAVE PRACTICAL DREAMS IN ORDER TO FULFILL THEM BEFORE YOU DIE, BUT ALSO ENCOURAGING ENOUGH TO MAKE YOU GET UP EVERYDAY TO FIGHT FOR THEM."Don Arnoldo de la Rocha was born in the mountain range of Chihuahua. He learned to work the land since he was six years old, didn't wear shoes until he turned eight, and had his first school day at eleven. Out of necessity, his family left the countryside and moved to the city. After hitting rock bottom during a troubled adjustment period to this new environment, Arnoldo got a phone call that would change his life. His uncle invited him to learn the trade of grilling chicken at his local restaurant so he could open up his own grill in a different city. Rootless, dissatisfied, literally and figuratively hungry, dreamer Arnoldo took the chance, even though he felt reluctant to abandon the paradigms he was raised with. Over time, Arnoldo discovered his passion for business and, along with his partners, he combined all family grills under the brand Pollo Feliz, which became a successful restaurant chain in Mexico and the American south. The third installment in the collection Conecta Mxico is the story of a family that left the countryside to pursue a dream and fulfilled it behind a grill, turning their businesses into an entrepreneur workshop that ultimately became prosperous. It was an uphill climb to transcendence in every way, accompanied by deep reflection, life lessons, and advice for young entrepreneurs.
