Book
Ftbol El Juego Infinito: El Nuevo Ftbol Como Smbolo de la Globalizacin / Football Infinite Game: The New Football as a Symbol of Globalization
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Paperback
$17.95
No existe ningn otro fenmeno social que, como el ftbol, se haya adaptado con ms naturalidad a la globalizacin. A pesar de tratarse de un juego en apariencia tan primitivo y alrgico en su prctica a la tecnologa, se ha incorporado con enorme facilidad a todos los vehculos de comunicacin: prensa, radio, televisin, internet y todas las variables de redes sociales existentes y por venir. Y en este proceso, se ha convertido en un negocio planetario que explota la emocin, que necesita de hroes y al que ya no le alcanza el resultado para seducir. Un juego de pobres que mueve una industria de ricos. ENGLISH DESCRIPTION "Soccer is an exciting game that, nevertheless, has no heart."
There is no other social phenomenon like soccer that has adapted more naturally to globalization. Despite its appearance as a primitive game that is practically alergic to technology, it has been incorporated with ease into all means of communication: print, radio, television, Internet, and all the variations of social networks that are around now and in the future. And in this process, it has become a global business that plays on emotion, that needs heroes, and that never ceases to seduce. A poor man's game that moves a rich man's industry.
No existe ningn otro fenmeno social que, como el ftbol, se haya adaptado con ms naturalidad a la globalizacin. A pesar de tratarse de un juego en apariencia tan primitivo y alrgico en su prctica a la tecnologa, se ha incorporado con enorme facilidad a todos los vehculos de comunicacin: prensa, radio, televisin, internet y todas las variables de redes sociales existentes y por venir. Y en este proceso, se ha convertido en un negocio planetario que explota la emocin, que necesita de hroes y al que ya no le alcanza el resultado para seducir. Un juego de pobres que mueve una industria de ricos. ENGLISH DESCRIPTION "Soccer is an exciting game that, nevertheless, has no heart."
There is no other social phenomenon like soccer that has adapted more naturally to globalization. Despite its appearance as a primitive game that is practically alergic to technology, it has been incorporated with ease into all means of communication: print, radio, television, Internet, and all the variations of social networks that are around now and in the future. And in this process, it has become a global business that plays on emotion, that needs heroes, and that never ceases to seduce. A poor man's game that moves a rich man's industry.
Paperback
$17.95