Flamin' Hot: La Increble Historia Real del Ascenso de Un Hombre, de Conserje a Ejecutivo / Flamin' Hot: The Incredible True Story of One Man's Rise f

No se supona que Richard Montaez tuviera grandes sueos y aspiraciones. Nacido en la pobreza, de padres migrantes y trabajadores agrcolas, dej la escuela en el sexto grado, y finalmente tom un trabajo limpiando pisos en la fbrica de Frito Lay y as dar de comer a su joven familia. Todo cambi cuando una noche, a los 28 aos, Montaez tom su futuro entre sus manos: us la receta de salsa de chile de su esposa para condimentar una bolsa de Cheetos regulares. Luego de un intenso proceso de experimentacin y pruebas en secreto, y una llamada increblemente arriesgada al presidente de la empresa, rompiendo con todo protocolo, Montaez lanz Flamin' Hot Cheetos. Nunca se imagin que recibira ataques de discriminacin, pualadas por la espalda y hasta un intento de sabotaje por parte de un cientfico de primer nivel en Frito-Lay que quera frenar el nuevo producto antes que saliera al mercado, envidioso de que alguien sin educacin formal ms all del sexto grado pudiera hacer su trabajo.

Flamin' Hot comparte la historia de cmo Montaez no solo irrumpi en la industria alimenticia con un sabor que el mercado recibi maravillosamente, sino que tambin sacudi una cultura corporativa en la que todos deban mantenerse en su propio carril.

Este es un manual de empoderamiento para cualquiera que se encuentre atrapado en un trabajo sin futuro o que se enfrente a un sistema donde no ve avance y progreso para s mismo. Flamin' Hot brinda la esperanza de que nuestras circunstancias actuales no tengan que dictar nuestro futuro, abriendo un nuevo camino hacia el sueo americano.

ENGLISH DESCRIPTION

The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay.

Richard Montaez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Montaez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Montaez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage--or the chip's explosive success.

Flamin' Hot shares the inside story of the world's hottest snack food. Montaez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Montaez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.

This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream.