Bimbo. Al Grano / From the Grain

Silvia Cherem reconstruye una historia sin paralelos que permite al lector adentrarse en la filosofa social de Bimbo, conocer los secretos del xito y atestiguar los problemas que tuvieron que enfrentar derivados de la severa competencia, as como las rupturas en el equipo, los vaivenes sexenales y el paso de la estafeta a las nuevas generaciones.

La autora rescata la voz y el temple de los entrevistados, personajes que con escaso capital pero con una increble dosis de talento, lograron lo que nadie imagino: hacer realidad el sueo de un idealista que acarici utopas y alcanz cumbres, bajo la consigna del trabajo arduo, la disciplina frrea y la inconformidad constante.

ENGLISH DESCRIPTION

Lorenzo Servitje, Roberto Servitje, Juan Jorba, and the story of one of the most emblematic companies in Mexico.

Silvia Cherem pieces together an unparalleled story that allows the reader to venture into Bimbo's social philosophy, know the secrets of their success, and witness every difficulty they faced on account of their brutal competitors, as well as fractures in the team, political swings, and the passing of the baton to a new generation.

The author rescues the voice and temperance of those she interviewed, people who had very little capital, but a great deal of talent, and managed to do the unimaginable--make an idealist's dream come true, someone who caressed utopias and reached the top under the banner of hard work, strict discipline, and constant nonconformity.