6 page laminated reference guide includes:
- Social Media Reach & Audiences
- Key Social Media Terms
- Types of Social Media Sites
- Popular Social Media Sites
- Blogging
- Developing a Social Media Marketing Plan
- Search Engine Optimization (SEO)
- User-Generated Content and Comments
- Branding
- Interacting with Customers
- Measuring Results
- Social Media Management Tools
- Social Media Monitoring
- Privacy and Security
- Ethics