High-street beauty heroes

It’s now easier than ever to buy animal-free products on the high street. Colette Earley looks at which brands are championing vegan beauty

With veganism on the rise, more and more people are looking at what goes into their beauty products. Google searches for ‘vegan beauty’ in the UK have doubled every year since 2012 and research from The Vegan Society found that when it comes to make-up and toiletries, 56 per cent of Brits are now looking to purchase vegan and cruelty-free. With so many of us wanting to change our shopping habits, it’s unsurprising that there’s been an explosion of vegan beauty on the high street, with some big companies pioneering the movement and offering carefully curated ranges of animal-free products. Searches for ‘vegan beauty’ have tripled over the last few years on Superdrug’s website and the brand has revealed that sales of its own-brand vegan range have increased by 414…

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Simply Vegan (Digital) - 1 Issue, Issue 24

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