Seeing Green offers comedic and straightforward entrepreneurial strategies for getting to net-zero carbon dioxide emissions. Angel Lance, a successful CEO, farmer, and self-described "pro-climate impactor," provides a playbook for anyone who wants business success and a future on earth. Lance shares tactics―like throwing corporate retreats on her regenerative Oklahoma farm―that simultaneously benefit companies and the environment. With stories of misadventures in rural America that even nonbelievers will find inspiring, Lance busts stereotypes about the typical "environmentalist" and proves that being green doesn't have to mean deprivation, that sustainability and profitability can go hand-in-hand. Seeing Green empowers people and companies to ride the wave of the ecological economy with productive enthusiasm.
Seeing Green: How to Save the Planet and Profit from Sustainability
Seeing Green offers comedic and straightforward entrepreneurial strategies for getting to net-zero carbon dioxide emissions. Angel Lance, a successful CEO, farmer, and self-described "pro-climate impactor," provides a playbook for anyone who wants business success and a future on earth. Lance shares tactics―like throwing corporate retreats on her regenerative Oklahoma farm―that simultaneously benefit companies and the environment. With stories of misadventures in rural America that even nonbelievers will find inspiring, Lance busts stereotypes about the typical "environmentalist" and proves that being green doesn't have to mean deprivation, that sustainability and profitability can go hand-in-hand. Seeing Green empowers people and companies to ride the wave of the ecological economy with productive enthusiasm.