From a tiny Swedish carmaker, Saab grew into one of the most recognized brands in the auto industry building truly inspired and captivating cars. Under GM umbrella, it entered into a slow but steady decline before going bankrupt in 2011. This book is about the carmaker and its evolution, its people and their ingenuity, its cars and their quirkiness, and its fans and their loyalty. It is about what had made this carmaker so special.
From a tiny Swedish carmaker, Saab grew into one of the most recognized brands in the auto industry building truly inspired and captivating cars. Under GM umbrella, it entered into a slow but steady decline before going bankrupt in 2011. This book is about the carmaker and its evolution, its people and their ingenuity, its cars and their quirkiness, and its fans and their loyalty. It is about what had made this carmaker so special.
