- Grow audiences and keep them coming back again
- Make our organizations more inclusive
- Get younger attendees in the seats and on the donor rolls
- Generate millions more dollars in revenue
- Continue to create the art we love--without the stress of figuring out how to afford it
Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission--whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.