Viscous, slightly slimy collagen drinks first became ‘a thing’ on the back of a trend for eating collagen-rich bone broth (thanks, Gwyneth) and a 2013 study that found supplements have a discernible effect on skin. The interest died down after a while, but has surged again over the past year, probably thanks to the Covid-induced thirst for self-care, and another study in 2019, which showed ‘promising’ results overall.
With those results (better-hydrated skin, thicker hair, stronger nails), buying one of the many collagen drinks, powders and capsules currently flooding the market seems a no-brainer; even Jennifer Aniston has got in on the act as chief creative officer of ingestibles brand Vital Proteins. Unless, that is, you heed the skincare and nutritional scientists declaring them a hoax. ‘If you understand the basic…
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Red UK (Digital) - 1 Issue, May 2021