THE RED CHEAT SHEET Sheet masks

Over a third of UK women use sheet masks, but what’s so special about this beauty phenomenon? And do you really need one?

WHAT ARE THEY? Sheet masks are the South Korean innovation that have become a beauty must-have across the globe. They flood skin with hydration and active ingredients, leaving it exceptionally nourished. The formula is delivered via a thin, flexible sheet, which moulds to the contours of the face. Most are infused with moisture-retaining glycerine and hyaluronic acid and, depending on the mask, you’ll find vitamin C, glycolic acid and a variety of other actives. HOW DO THEY WORK? With the sheet preventing evaporation of moisture from the serum or skin, the mask’s primary objective to optimise hydration is not left to chance. The other purpose of the sheet is to ‘drip-feed’ ingredients into skin. As you leave them on for 20 minutes, it’s not surprising that your skin absorbs more than it does…

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Red UK (Digital) - 1 Issue, July 2018

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