WHY WE LOVE A FLORAL MAXI DRESS

THE LONG FLOWER-PRINT DRESS HAS GONE FROM ‘OCCASION-WEAR’ TO ‘WEARANYWHERE’. KIM PARKER SPEAKS TO THE DESIGNERS BEHIND OUR FAVOURITES

NICKY ZIMMERMANN DESIGNER AND FOUNDER OF AUSTRALIAN LABEL ZIMMERMANN Zimmermann’s dresses have been at the heart of Australia’s fashion scene for two decades, and are now stocked all over the world, including in her UK flagship store in Mayfair. WHY IS THE FLORAL DRESS A MODERN STYLE ICON? I think we’ve become much more confident in our own style and are embracing print as a way to express our own tastes, plus long dresses are so multifunctional. ANY TIPS FOR PICKING THE PERFECT DRESS? Choose a print that makes you feel good. Designers put so much effort into finding prints that look great on the body and that move well with the dress. HOW WILL YOU BE STYLING YOUR DRESSES THIS SEASON? For day, I’ll wear a long chiffon dress with sneakers or flat open-toed sandals. For night,…

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Red UK (Digital) - 1 Issue, July 2018

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