"Ready to make a difference in the world? Buy this book. Tailor-made for busy nonprofit professionals-Promised Land delivers the advice needed to supercharge your organization's fundraising results. Janet Cobb delivers practical, actionable advice for day one beginners and nonprofit lifers. Clever and insightful, Cobb covers everything you need to know to raise funds for your cause. A must-read for anyone interested in making a difference in the world.
The best fundraising book I've ever read. The instruction guide I wish was available 10 years ago. Do-gooders cannot afford NOT to buy this book."--From Andrea Holthouser, CFRE - Nonprofit Coach, Comedian, Fundraising Enthusiast
Whether your nonprofit organization is secular or faith-driven, if you're ready to get out of the desert, Promised Land will walk you through the three-plan approach to explore budget-friendly strategic planning, develop effective communications and integrate a fundraising plan to empower others to support your vision. If your nonprofit runs on a wing and a prayer, and your idea of a fundraising plan is to worship the golden calf-Promised Land is for you. The 10 Commandments outline inspirational and practical dos and don'ts with action steps that will empower you to do more good in the world.
You'll discover:
- the importance of integrating strategy, communications, and fundraising;
- how to clarify your vision and mission to drive your communications and fundraising;
- the power of engaging your board, right-sizing your expectations, and respect boundaries; and,
- how to engage new donors and steward your donor relationships through a culture of gratitude.
You'll also find step-by-step methods for creating a Strategic Plan, a Communications Plan, and a Fundraising Plan.