"Postjournalism and the death of newspapers" unveils the economic and cultural mechanisms of agenda-setting in the news media at the final stage of their historical existence. As advertising money has fled to the internet, the news media have been forced to switch to another source of funding - seeking readers' support. However, they cannot sell news because news is already known to people from social media newsfeeds. However, when the news is triggering, people still want somebody authoritative to validate this news' significance within certain value systems. The media got the prompt and switched from news supply to news validation.
Since only triggering news requires validation, the media are incentivized to select and supply this news. They inevitably transition to value-based coverage, declining the standards of journalism established in the 20th century, when the media were generously funded by advertising.
The need to pursue reader revenue, with the news no longer being a commodity, is pushing journalism to mutate into postjournalism. Media outlets are increasingly soliciting subscriptions as donations to a cause. Journalism wanted its picture to match the world; postjournalism wants the world to match its picture.
The ad-driven media manufactured consent. The reader-driven media manufacture anger. The former served consumerism. The latter serve polarization. The book explores polarization as a media effect.
Andrey Mir (Andrey Miroshnichenko) is a media expert and journalist with twenty years in the print media.
Other books by Andrey Mir:
- Human as Media. The Emancipation of Authorship. (2014).
- Digital Future in the Rearview Mirror: Jaspers' Axial Age and Logan's Alphabet Effect. (2024).