People Aren't Robots: A practical guide to the psychology and technique of questionnaire design
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People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

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Paperback
$12.75
Newly revised in 2024! The 5th edition now includes how to leverage artificial intelligence in your survey design process and how to create fun and playful question styles.

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Paperback
$12.75
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