MANAGING YOUR FIRM’S ONLINE REPUTATION

It’s not only individuals who over share: companies have online presences, and they too can be caught out. Simon Wadsworth, managing director of reputation-management firm Igniyte, said the first stage to fixing a troubling online reputation is to audit how bad it is – in other words, how easy is it to find the bad bits. Next, he’ll remove as much of the negative content as possible, checking sites’ terms and conditions to see if there are grounds to have a review, comment or other troubling bit of content removed. “We’ll get quite a lot of things removed from the source, straight away,” he said. “The second phase after that is to create as much positive content as we can, that we feel represents who they are now, what the customers are…

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PC Pro (Digital) - 1 Issue, July 2015

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