Can we afford the Apple Watch?

The Apple Watch comes at a high price. Adam Banks, former editor-in-chief of Mac User, examines whether it costs too much

Adam Banks

Almost a million customers in the US pre-ordered an Apple Watch on the first day of sales, according to retail analyst Slice Intelligence. That’s a large number, but it represents only a third of 1% of the US population – so how significant is it really? Compare the trajectory of the iPad. On 3 April 2010, when the first generation of the device shipped, Apple sold 300,000 units worldwide. By the end of the year, the total was 15 million. It now stands at more than 250 million. If that’s any guide, then the Watch – initially dismissed as a white elephant – could be Apple’s most successful product ever. And what’s particularly notable is that it doesn’t divert sales from other Apple products. On the contrary: if you want one, you’ll…

You're reading a preview of

PC Pro (Digital) - 1 Issue, July 2015

DiscountMags is a licensed distributor (not a publisher) of the above content and Publication through Zinio LLC. Accordingly, we have no editorial control over the Publications. Any opinions, advice, statements, services, offers or other information or content expressed or made available by third parties, including those made in Publications offered on our website, are those of the respective author(s) or publisher(s) and not of DiscountMags. DiscountMags does not guarantee the accuracy, completeness, truthfulness, or usefulness of all or any portion of any publication or any services or offers made by third parties, nor will we be liable for any loss or damage caused by your reliance on information contained in any Publication, or your use of services offered, or your acceptance of any offers made through the Service or the Publications. For content removal requests, please contact Zinio.